RPMG's Dr. David Meldrum announced the publication of his new book, "Survival of the Firmest" today. The book offers a new approach to erectile dysfunction.

After decades of medical research and a Nobel Prize-winning discovery that led to the development of Viagara and other drugs for erectile dysfunction (ED), Dr. Meldrum and other UCLA researchers offer a safe and effective alternative for erectile and heart health in a new book, Survival of the Firmest.  The recommendations in the book are based on scholarly reviews of  the research which were published in the International Journal of Impotence Research (Nov. 2011), the American Journal of Cardiology (Aug. 2011) and Fertility and Sterility (Dec. 2010).

            ED occurs in about 40% of men at age 40 and 70% of men at age 70, with 95% of cases having a likely medical basis, not psycholgocial as previously thought.  In 1998, a UCLA researcher shared the Nobel Prize for identifying nitric oxide as the key to erectile and vascular health.  Generated through a series of pathways in blood vessels, nitric oxide allows the vessels to relax and penile tissues to become engorged for an erection.  Exercise, a healthy diet, Omega 3 fatty acids and antioxidants aid nitric oxide production. 

            “With the aging of baby boomers and our society’s poor eating habits, obesity, infertility and ED are on the rise,” said David Meldrum, MD, who is also a clinical professor at the David Geffen School of Medicine at UCLA and lead author.  Referring to the ten steps, which also include weight loss (especially belly fat) and penile specific exercise, Meldrum said: “I’ve seen positive results in my own life and in patients who’ve made similar changes.” 

For more information, go to the erectile-function website.